Sookie leads the marketing and operational coordination of ChildcareLink, combining strategic insight with structured execution to support visibility, growth and continuity across the early-learning sector. As Operations & Marketing Manager, she ensures every childcare project is presented and progressed with clarity, professionalism and impact from first enquiry to completion.

With a Master of Communication and Media from the University of New South Wales—focused on strategic communication, audience research and digital storytelling—Sookie brings a structured, insight-led approach to her work. She ensures that each childcare opportunity is positioned with clarity, reaches the right audience through the right channel, and is supported by consistent, professional communication across English and Mandarin platforms.

Sookie believes that effective marketing in a relationship-driven industry begins with listening rather than broadcasting. She invests time in understanding each owner’s situation, the character of their centre, and the kind of buyer or operator best suited to it—then shapes the communication strategy around that understanding. Behind the scenes, her methodical approach keeps each engagement moving smoothly and gives owners confidence that their listing is being handled with care.

Sookie is recognised for her thoughtful mindset and commitment to discretion. She communicates clearly and promptly, treats every brief with the confidentiality the process requires, and focuses on practical outcomes that build owner confidence and reinforce ChildcareLink’s reputation for considered, professional service.

Her contribution reflects ChildcareLink’s ethos—“Linking Care with Trust.” For Sookie, marketing and operations are not about activity for its own sake, but about building the kind of recognition, trust and consistency that supports better decisions, stronger transactions and lasting client relationships.